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Jennifer Falk is the director of digital communications at Mercer University and editor-in-chief of The Den. She creates and supervises the development of written and multimedia content for primary University web pages and e-newsletters, including The Den and This Week @ Mercer. In addition, she collaborates with schools and offices to maintain web content and examines data and analytics to drive content creation decisions. She also serves as a member of the University's social media committee.