Business alumna helps make Braves games special for fans

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A smiling woman stands next to the world series trophy.
Mercer University alumna Danielle Brumbeloe is pictured with the Atlanta Braves' 2021 World Series trophy. Photo courtesy Danielle Brumbeloe

A Mercer University alumna is using her business degree to help the Atlanta Braves serve their fans.

Danielle Brumbeloe, who graduated from the Stetson-Hatcher School of Business in 2015, is a senior account executive for membership services with the Atlanta Braves. In this role, she manages nearly 700 accounts of season ticket holders, and with the Braves’ 2021 World Series win, that number is growing daily.

Danielle Brumbeloe
Danielle Brumbeloe

“It’s been a pretty crazy time for sure,” she said.

As a senior account executive, Brumbeloe helps season ticket holders manage their accounts, which may include helping them exchange tickets, move seats or change parking. She also helps plan events for season ticket holders and works on retaining their membership.

Her job allows her to build relationships with members and their families, which she enjoys.

“I have an account who, their son’s birthday pretty much falls right around opening day every year,” she said. “And so, every year without them asking, I’ve been able to take a goody bag to their seats, and they just act like you’ve given them a million dollars. They love it.”

Brumbeloe, who double-majored in sports business management and Spanish at Mercer, started working on the Braves’ game day staff the summer after she graduated. In 2016, she worked as a ticket sales trainee, later leaving for a job at Special Olympics Georgia and then returning to the Braves in 2018.

Growing up in Woodstock, Brumbeloe often went to Braves baseball games with her family.

“I’ve grown up a Braves fan and kind of always been close to it. But obviously being here every day has kind of grown my fandom a little bit and just experiencing a lot more games and seeing it firsthand has definitely changed that as well,” she said.

Mercer alumna Danielle Brumbeloe, senior account executive for membership services with the Atlanta Braves, stands on the field at Truist Park. Photo courtesy Danielle Brumbeloe

When Brumbeloe arrived at Mercer, she initially was a pre-pharmacy major on the biology track. Then, she learned about the sports business management major, which was new at the time, and switched. (Now, the major is known as sports marketing and analytics.)

“I think I always wanted to be in sports,” said Brumbeloe, who ran cross country and track at Mercer.

She said the relationships she built with peers and professors, especially former assistant professor Dr. Lane Wakefield, helped set her on a good career path.

“Mercer really helped me hone in on leadership skills,” she said. “Being in a smaller and new major gave me good opportunities to practice leadership as well as being a student athlete.

“Today, I feel that I am a leader on my team, and I am also the vice president of our Women in Baseball group here at the Braves. This is an employee resource group, and it has given me the chance to expand my responsibilities outside of my current role.”

She recently gave a presentation to a class taught by Dr. Laura Boman, assistant professor of sports marketing and analytics at Mercer. She talked about the Braves’ brand and products, as well as provided networking and career advice.

“There were people that did that for me, and now I can do that for future students,” she said.

 

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Jennifer Falk is a digital content specialist at Mercer University. She creates and maintains written and multimedia content for primary University web pages. She collaborates with various schools and departments to ensure timely and consistent web page content is maintained. She also examines web data and analytics to drive content creation decisions.