Marketing Communications Office wins award for video in global contest

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a man holds a dog on his shoulders in front of a sign for boland prosthetics and orthotic center
Mercer University alumnus Chris Scrivner poses for a photo with Goose in front of the sign for Boland Prosthetics and Orthotics in Warner Robins, where Scrivner is a resident. Photo by Bekah Howard

Mercer University‘s Marketing Communications Office has won a 2022 Circle of Excellence Award from the Council for Advancement and Support of Education.

The University was honored with a silver award for its video “Mercer alumnus makes prosthetic for a puppy missing a paw” in the promotional (long) video category.

The video featured alumnus Chris Scrivner and his work in prosthetics and orthotics, which included making a limb for a three-legged puppy named Goose. The video highlighted Scrivner’s participation in the Mercer On Mission Vietnam program, in which students fit prosthetics and orthotics on amputees and children with disabilities. Scrivner went to Vietnam twice with the program, and the trips solidified his decision to pursue prosthetics and orthotics as a career.

“I’m delighted that this video was recognized as a CASE Circle of Excellence Award winner,” said Matt Smith, assistant vice president for marketing communications at Mercer. “Not only is Goose’s story compelling and heartwarming, but it underscores the impact Mercer has on its alumni and the world. Our team did an excellent job of bringing the story to life for others to see.”

CASE is a nonprofit association dedicated to educational advancement that serves institutions across the world, and its Circle of Excellence Awards are the premier recognition program for educational advancement. These peer-selected and adjudicated awards honor colleges, universities and schools worldwide whose talented staff have advanced their organizations with resourcefulness and ingenuity.

“Our CASE Circle of Excellence Awards celebrate the creative, resourceful and innovative ways advancement professionals around the globe champion their institutions’ success,” CASE President and CEO Sue Cunningham said. “Advancement has never been more important to support and strengthen education. These 2022 Circle of Excellence recipients — from institutions and teams of all sizes and shapes, from regions across the world — showcase how advancement empowers teaching and learning, ignites institutional progress and helps communities thrive.”

This year, CASE received more than 4,500 entries from 636 institutions in nearly 30 countries. Of those, volunteer judges selected 626 exemplary entries for bronze, silver, gold or Grand Gold recognition.

Winners were selected based on several factors, including overall quality, innovation, use of resources and the impact on the institution or its external and internal communities, such as alumni, parents, students, faculty and staff.

 

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Jennifer Falk is the director of digital communications at Mercer University and editor-in-chief of The Den. She creates and supervises the development of written and multimedia content for primary University web pages and e-newsletters, including The Den and This Week @ Mercer. In addition, she collaborates with schools and offices to maintain web content and examines data and analytics to drive content creation decisions. She also serves as a member of the University's social media committee.