Mercer Business Speaker Series Launches with Arby’s Marketing Vice President Presentation on Branding


ATLANTA — Mercer University’s Eugene W. Stetson School of Business and Economics is launching a new monthly speaker series showcasing expertise from successful alumni. The Stetson Success series kicks off this month with a presentation by JoAnn Herold, vice president of brand marketing for Arby’s Restaurant Group and vice chair of the Arby’s Foundation, on March 22 at 6 p.m. Her presentation is titled “Marketing and Your Brand,” and will be held in Day Hall on the University’s Atlanta Campus. The event is free and open to the public but preregistration is required. For more information and to preregister, email or call (678) 547-6194.

Herold is a 1998 graduate of Mercer’s Executive MBA program and has extensive experience as a marketing executive with a successful track record of growing brands by driving sustained sales and profit growth. She has developed and executed tactical strategies for organizations such as Arby’s Restaurant Group, HoneyBaked Ham Company, InterContinental Hotels, American Marketing Association, The Borgata Spa & Casino, Shoney’s, Captain D’s and McDonald’s. Herold’s areas of expertise include strategic planning, innovation and product development, traditional and non-traditional brand planning, social and digital e-commerce, public relations development, advertising, creative facilitation and team leadership. She has served as president and member of the executive advisory board of the American Marketing Association.

The monthly series will all take place at 6 p.m. in Day Hall on the Atlanta campus. The next confirmed speaker will be May 24 with David Whelan, executive MBA, class of 2009, and senior vice president of Blue Bird Corp., who will give a presentation titled “Why Manufacturing Matters!” Future series events are scheduled for April 26 and June 21.

About the Eugene W. Stetson School of Business and Economics at Mercer
Established in 1984, the Eugene W. Stetson School of Business and Economics offers bachelor’s, MBA, Professional MBA, Executive MBA and Master of Accountancy degrees. The School holds accreditation from the prestigious AACSB International — The Association to Advance Collegiate Schools of Business, considered the hallmark of excellence among the nation’s top business schools and placing it among the top 25 percent of all business schools in the world. For 2012, the Princeton Review recognized the School as No. 5 for “Greatest Opportunity for Women” and one of its “Best 300 Business Schools.”

About Mercer University
Founded in 1833, Mercer University is a dynamic and comprehensive center of undergraduate, graduate and professional education. The University enrolls more than 8,300 students in 11 schools and colleges – liberal arts, law, pharmacy, medicine, business, engineering, education, theology, music, nursing and continuing and professional studies – on major campuses in Macon, Atlanta and Savannah and at four regional academic centers across the state. Mercer is affiliated with four teaching hospitals — Memorial University Medical Center in Savannah, the Medical Center of Central Georgia in Macon, and The Medical Center and St. Francis Hospital in Columbus — and has educational partnerships with Warner Robins Air Logistics Center in Warner Robins and Piedmont Healthcare in Atlanta. The University operates an academic press and a performing arts center in Macon and an engineering research center in Warner Robins. Mercer is the only private university in Georgia to field an NCAA Division I athletic program.
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